The 30-Day Framework for Winning Influencer Campaigns
Most influencer campaigns fail before the first creator posts due to unclear objectives, wrong creator selection, and weak planning. Here's the proven 4-week framework used with brands like Google and Coca-Cola to run successful campaigns.
1 min read
Most influencer campaigns go wrong long before the first creator posts.
And most Brand Managers don't see it coming:
The problem usually starts with the decisions made before execution: unclear objectives, the wrong creators, weak vetting, rushed contracts, or no clear launch process.
Here's the 30-day framework I use to run winning influencer campaigns with brands like Google and Coca-Cola, broken into 4 critical weeks:
Week 1: Foundation.
↳ Lock the objective, audience, budget, timeline, and strategy: ambassadors, Traditional Influencer Marketing, UGC, or CrowdPosting
Week 2: Discovery & Vetting.
↳ Screen around 50 creators. Vet across 3 layers: audience authenticity, brand alignment, and performance forecast. Keep the best 15.
Week 3: Negotiation & Contracting.
↳ Negotiate, contract, brief.
Week 4: Execution & Launch.
↳ Create content, approve it, launch, and iterate.
30 days. 4 weeks. No week skipped.
Save this roadmap before your next campaign.
Enjoy this?
Follow me on LinkedIn
