Do You Have an Influencer Marketing System or Just Random Acts?

I've reviewed influencer campaigns for brands like Coca-Cola and Amazon.

My advice: ask yourself this question:

Do we have an influencer marketing system running, or just a series of random acts of influencer marketing?

Here's how to answer:

- Look at the past 12 months. - List every influencer marketing action you took. - Check if they were connected or disconnected.

It's important.

Because there are only 2 types of influencer marketing:

1. Reactive

picking creators based on urgent, time-sensitive asks.

2. Proactive

connecting every action into one system.

And the 2nd type gets more results.