Ichigo Ichie: Celebrate Your Achievements While Moving Forward

You achieve a goal and immediately the next one appears.

You solve a problem and you're already thinking about the next one.

Because when you're always focused on moving forward, it seems like it's never enough.

It's happened to me too many times:

• Winning an important bid

• Getting new accounts

• Growing the company 300% from one year to the next…

Things that seemed impossible to me years ago.

And that I had worked so hard for.

And when I finally achieved them, I was already thinking about the next goal.

There was always another goal to meet, another problem to solve.

And so, it became my habit to look at everything that was missing, even after achieving something I had wanted so much.

Until I started noticing the level of stress I was living with.

And understanding that by being so focused on the future, I was missing the present.

In Japan I learned a philosophy that deeply marked me: Ichigo Ichie, which speaks of how each moment is unique and unrepeatable.

It reminded me that the only thing we really have is now.

And that being present means recognizing those things we once desired and that are happening today.

Achieving something you wanted also deserves to be recognized, celebrated, and most importantly, enjoyed.

Allow yourself to think about what it took to get there and the people you built it with.

And enjoy it before turning your attention to what comes next.

Many of the things we experience today are exactly what we dreamed about years ago.

For me, one of the most important lessons I've learned is understanding that I can be deeply ambitious and, at the same time, be deeply grateful for what we've already built.

We can keep dreaming about everything that's coming and at the same time give ourselves the space to celebrate what is already reality today.